The insightful origins of a viral hashtag demonstrate the power of social media and much influence it has. Creating awareness of an issue that is overlooked is needed for our society to be more inclusive, Vilissa is clever in using a contemporary medium to initiate conversations.
It is interesting to see also the backlash of this initiative as it’s inevitable as the internet is a breeding ground for all sorts of opinions. I wonder if she had/has engaged with the negative responses and has initiated conversations to bridge the gap.
Hypothetically, I can use this case study as an example of how students can utilise the power of the right hashtags to gain momentum and create an awareness campaign to start meaningful and inclusive conversations.